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Expert travel writer:


A fan of wild and remote places, Sarah has always been attracted to the Scandi and Nordic lifestyle.  As a writer, editor and photographer, she has covered the region for a variety of national and regional publications including the Times, Telegraph and National Geographic Traveller, and is also Travel Editor for the Press Association.

She’s swum with killer whales in mid-winter, tunnelled through glaciers, snowmobiled across Arctic desert and once met the world’s biggest troll. Svalbard holds a special place in her heart.

She lives in London but spends at least 50% of her year on the road.




Sarah’s Scandinavia journey started at school with a project about trolls, progressing to an obsession with Moomins, the Northern Lights and the magical fairy-tale atmosphere of this part of the world.

She started in teen and music mags for the BBC. After writing nine books (including two travel guides) she became travel editor for the Press Association. She’s now worked in the industry for over 20 years.

On the bucket list

Snorkel with narwhals in Baffin Island, see bonobos in the DRC, witness polar bear cubs leaving their den for the first time, see a ‘corona’ northern lights display, swim with the orcas again – it was that good.