The Reef 28

Feeling like a little piece of South Beach Miami transported to Playa del Carmen, the adults-only Reef 28 mixes urban comfort and ocean views and sits right in Playa’s party central.

Bright modern rooms with wall-high windows come in a contemporary neutral palette, with soft creams offset with olive, cinnamon, polished stone and worked wood.

The rooftop sundeck has expansive ocean views – seen from a busy bar or a big, group-share Jacuzzi plunge-pools and the fountain-tingling spa has an indoor pool fed by artificial waterfalls.

There are two good restaurants, a big buffet breakfast and heaps of eateries, bars and shops right outside the front door.