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The Place

Last updated: 04 January, 2024

This intimate 20-room townhouse hotel, occupying a 17th-century palazzo, is the coolest place to lay your head in Florence.

The original neo-classical interiors have been re-vamped, introducing a sophisticated retro feel.

There is a series of intimate sitting rooms with open fires, a cosy restaurant serving mod-Italian cuisine and a bar that spills onto a fabulous pavement terrace on the piazza in warmer weather.

The location is conveniently close to the train station and tram stops, the main attractions and the designer boutiques of Via Tornabuoni.

One of Italy’s original – and very best – boutique hotels, it has the discreet feel of a private home or gentleman’s club. It’s the perfect Florentine pied-a-terre; guests are treated as privileged friends.

Surrounding area

The hotel stands on historic Piazza di Santa Maria Novella which is dominated by the eponymous church and its swirling marble façade.

The once- scruffy square was cleaned up some years ago and is now lined with tall, elegant townhouses, smart hotels and pavement cafés.

Closed to traffic, it is filled with pigeons, commuters en route to the station, tourists and students lazing in the sun.


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General amenities

Key facilities

Airport transfers: Not available
Beach: None
Fitness centre
Fitness classes
Golf course
Hot tub
Kids club
: Nearby *
Pool (adults only)
Pool (indoor)
Pool (outdoor)
Pool (kids)
Tennis courts
WiFi: Free

Food & drink

All inclusive
Kids menu
Restaurant on-site
Self catering
Additional charge

Room amenities

Room types


Room facilities

Air conditioning
Flat screen TV
Hot tub (private)
Pool (private)
Tea & coffee making facilities

Bedding options

2+ bedrooms
3+ beds
Connecting rooms
Rollaway/sofa bed