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Bucket list experience:

Fisherman’s Wharf

San Francisco, California, United States of America (USA)

Giant crab statue infront on pier 39 entrance at Fisherman's wharf

Credit Shutterstock.com/Jeff Whyte

Last updated: 19 January, 2023
Expert travel writer: Laura Kiniry

Once, this historic hub was where Chinese and Italian fisherman made their living catching fish, crab, and oysters along the waterfront. Although still known for seafood, today the Wharf is predominantly the city’s prime tourist hub.

As well as the usual tourist fare of attractions like Madame Tussauds and the city’s Aquarium, it’s also home to the SS Jeremiah O’Brien Liberty Ship Memorial and Aquatic Park Cove, where Dolphin Club swimmers brave the bay’s frigid waters daily. A large colony of noisy sea lions famously beds down on Pier 39.

Many tours, including the one to Alcatraz, depart from here too. Even if you’re trying to avoid the crowds, you’ll likely end up here at some point.

Editor: Please note, it’s a horrible tourist trap. We’re only including it as ‘bucket list’ as everyone feels they should go there as part of a visit.

Don't miss

The wharf’s Hyde Street Pier offers a glimpse of what the waterfront may have looked like at the turn-into-the-20th-century, replete with historic fishing vessels like the Balclutha, a three-masted, 1886 square-rigger once used to transport cargo world-wide.

While you're there

It’s a good place to try clam chowder, a San Fran speciality. Boudin’s flagship bakery is here, serving bowlfuls in hollowed bread.

Chocolatier Ghirardelli has been churning out bars since the mid-19th century. It’s the third-oldest chocolate maker in the U.S, and its chocolate is sold across the country. There’s a popular outlet store here – but note, it’s no longer a factory.

Stop into the Comic Art Museum. This gallery of ever-changing exhibits like Edward Gorey’s Eerie Art, and a tribute to Bill Watterson, author of the comic strip Calvin and Hobbes, is a gem.

Price: Free
Minimum age: Any
Age suitable: 4+
When: All year around

Getting there & doing it

Muni’s F-Line streetcar runs between SF’s Castro neighbourhood and the Wharf, following Market Street before heading north along the Embarcadero. Both the Powell-Hyde and Powell-Mason cable cars from Powell and Market streets to the Wharf. The 30 Muni Bus also runs to/from the Wharf from Union Square.

Most visitors start their explorations at Pier 39, and then continue west for a stroll along the waterfront. Aquatic Park’s amphitheatre seating is the perfect place to sit and savor views of San Francisco Bay.

If you don’t go for clam chowder at Boudin’s, book into Scoma’s, a traditional San Francisco seafood at its best, with some superb bayside views. The restaurant even has its own fish-receiving station.

When to do it

It’s open all year round, seven days a week, and a lot busier on weekends. To avoid crowds, if you can come during a weekday and/or in the off-season, which is typically January-March.

Our selection of the best Viator tours of this attraction or activity

Fisherman's Wharf Walking Tour

San Francisco

Fisherman's Wharf Walking Tour
Visit some of the top attractions along San Francisco's famous waterfront: Ghirardelli Square, Fisherman's Wharf and Pier 39 with this special tour and Alcatraz ticket upgrade option. Save time and see more. During this 75 minute walking tour you'll learn about the rich history of the area with one of our highly rated guides, all while taking in amazing views. You'll visit iconic landmarks and hear incredible stories about the gold rush, the cable car system, earthquakes and much more.

Price: $29

Rating 4.57 / 5 [14 ratings]

Tour supplied by:

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San Francisco Bike Rental from Fisherman's Wharf

San Francisco

San Francisco Bike Rental from Fisherman's Wharf
Pedal around San Francisco on an independent bike tour — a fun, flexible, active way to sightsee. With this 24-hour bike rental from Fisherman’s Wharf or Union Square, visit San Francisco attractions of your choice including Golden Gate Park, the Presidio, Alamo Square and Haight-Ashbury, using your handy city map and suggested bike routes. Friendly staff will show you route directions and give you maps before departure, and en-route assistance is just a phone call away if you need help during your trip!

Price: $40

Rating 4.26 / 5 [312 ratings]

Tour supplied by:

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2.5 Hour San Francisco Wharf and Waterfront Segway Tour

San Francisco

2.5 Hour San Francisco Wharf and Waterfront Segway Tour
Our most popular tour route. Enjoy spectacular views of San Francisco Bay while you glide from site to site on an eco-friendly Segway - it's the coolest ride of the 21st-century! Far easier than walking, and more unique and personalized than a coach tour, getting around San Francisco on a Segway personal transporter is a once-in-a-lifetime experience.

Price: $79

Rating 4.86 / 5 [463 ratings]

Tour supplied by:

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Alcatraz Ticket + Fisherman's Wharf Walking Tour

San Francisco

Alcatraz Ticket + Fisherman's Wharf Walking Tour
Visit some of the top attractions along San Francisco's famous waterfront: Ghirardelli Square, Fisherman's Wharf and Pier 39 with this special tour plus Alcatraz ticket. Save time and see more. During this 75 minute walking tour you'll learn about the rich history of the area with one of our highly rated guides, all while taking in amazing views. You'll visit iconic landmarks and hear incredible stories about the gold rush, the cable car system, earthquakes and much more.

Price: $99

Rating 4.52 / 5 [75 ratings]

Tour supplied by:

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Private Group Segway Tour - Wharf & Hills of San Francisco 3 Hours of Fun

San Francisco

Private Group Segway Tour - Wharf & Hills of San Francisco 3 Hours of Fun
Combine the fun of touring San Francisco by Segway with the personal touch of having a private guide attentive to your group’s interests and skills featuring Fisherman’s Wharf and great views of the Golden Gate Bridge and Alcatraz. You’ll be able to cover more ground than walking and enjoy the fun of the Segway personal transporter for a once-in-a-lifetime experience while touring San Francisco! A minimum of 2 people per booking is required.

Price: $159

Rating 4.98 / 5 [73 ratings]

Tour supplied by:

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Destination guides including or relevant to this experience

San Francisco

California, United States of America (USA)

Early morning low fog at Golden Gate Bridge

Beautiful bayside city with home-grown authenticity, charmingly unique neighbourhoods and excellent locally-driven food.

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