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Bucket list experience:

Last updated: 10 November, 2022
Expert travel writer: Jennifer Ceaser

On the first Sunday of September, the largest flower parade in the world takes place in Zundert, 78 miles south of Amsterdam.

Since 1936, volunteers from nearby villages and twenty hamlets have come together to create extraordinary, gargantuan floats, crafted using wire and layers of papier-maché, and decorated with thousands of colourful, locally grown dahlias.

The floral sculptures are as elaborate as they are enormous—some tower 30 feet high—and the procession through the streets of this tiny town draws spectators from around the globe.

Similar to the Rio Carnival, the parade is a competition, with the twenty hamlets vying for the individual float prize as judged by a professional, independent jury. Hundreds of local people within the hamlets, of all ages, will work together for up to 3 months to create their masterpiece.

Price from: £10
Minimum age: Any
Age suitable: 5+
Frequency: annually
When: 1st Sunday September
Duration: One day

Getting there & doing it

Zundert is a 1.5-hour drive from Amsterdam. Designated parking lots just outside the town are within walking distance of the parade.

Tickets for general entry (where you stand on the pavement to watch the parade) can be booked online or on the day. Grandstand tickets, with reserved seating, need to be booked in advance, and are well worth it – the parade takes around two hours from start to finish. The best section of grandstand is Section A, which is higher up and gives the best view.

When to do it

The parade takes place on the first Sunday of September, starting at 1.30pm.

Our writer’s picks of the best places to stay near this experience, closest first

De L’Europe Amsterdam

Amsterdam, North Holland, Netherlands

Ultra-plush five-star luxury in a landmark hotel. Perfectly located on the southern of the character-filled Canal Ring, walking distance to the big art museums.

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Ambassade Hotel

Amsterdam, North Holland, Netherlands

Character-filled hotel in historic canal-facing buildings. The quintessential heritage stay, and perfectly located for exploring the city and enjoying up the Canal Ring atmosphere.

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Hotel Andaz Amsterdam Prinsengracht

Amsterdam, North Holland, Netherlands

Eclectic interiors, a stellar canal-front setting and the almost perfect location make this design hotel a true standout.

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Canal House

Amsterdam, North Holland, Netherlands

An intimate hotel in historic canal-facing buildings, with stylishly updated interiors. One of the trendiest places to stay in Amsterdam.

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Destination guides including or relevant to this experience


North Holland, Netherlands

Picturesque Golden Age canals, premier league art, cosy cafés, and liberal urban living combine to make Amsterdam one of Europe’s most vibrant capitals.

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