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Last updated: 01 February, 2023
Expert travel writer: Nicola Chilton

This colourful hotel on La Mer Beach, in the seaside neighbourhood of Jumeirah, belongs to homegrown hospitality brand Rove which aims to create fun, affordable hotel options that work well for couples and families (all rooms come with a sofa bed for accompanying kids and 30% of rooms are connecting).

There’s an almost Californian vibe to the public spaces, with everything designed to give a holiday feel, from painted surfboards and funky murals, to a useful laundromat with washing machines covered in pictures of tropical fish.

Rove encourages guests to get social, and there’s volleyball, table football and Jenga available, as well as a fully-licensed poolside sundeck.

Surrounding area

La Mer is a great option for families with its colourful beach huts, cabanas, safe swimming beaches and small on-site Laguna Waterpark, as well as being one of the city’s most Instagrammable spots, with wall art, vintage details, bucket showers, and more.

It’s also home to over 40 restaurants ranging from casual to glam, including the excellent Kaftan for fantastic Turkish breakfasts, and Masti, a sexy spot for Indian fusion cuisine and sunset cocktails.

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Key facilities

Airport transfers*
Beach: Onsite
Fitness centre
Fitness classes
Golf course
Hot tub
Parking: On-site (free)
Pool (adults only)
Pool (indoor)
Pool (outdoor)
Pool (kids)
Tennis courts
WiFi: Free

Food & drink

All inclusive
Kids menu
Restaurant on-site
Self catering
Additional charge

Room types


Room facilities

Air conditioning
Flat screen TV
Jacuzzi (private)
Pool (private)
Tea & coffee making facilities

Bedding options

2+ bedrooms
3+ beds
Connecting rooms
Rollaway/sofa bed

Bucket list experiences our writer says you must do in this destination, closest first

Burj Khalifa

Dubai, United Arab Emirates (UAE)[3.7 miles]

At 828m, the Burj Khalifa is the world’s tallest building. Head up to the world’s highest outdoor observation deck for exceptional views of the city and desert beyond, and to learn Dubai history along the way.

Best for ages: 4+ | £30

Old Dubai [walking]

Dubai, United Arab Emirates (UAE)[6 miles]

A walk around ‘Old Dubai’ and an abra ride on the Creek offers a fascinating glimpse of the city as it would have been before the skyscrapers arrived.

Best for ages: 13+ | Free

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Overview >

Helicopter flights over Dubai

Dubai, United Arab Emirates (UAE)[17.7 miles]

Get you up close to Dubai’s world-famous landmarks, and put the sprawling desert city in perspective with an unforgettable helicopter flip.

Best for ages: 12+ | £160 | 1 hour

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Other worthwhile experiences in this destination if you have the time or the interest, closest first

Jumeirah Mosque is a mosque in Dubai City. It is said that it is the most photographed mosque in all of Dubai. Organized tours are available for non-Muslims.

Jumeirah Mosque

Dubai, United Arab Emirates (UAE)[1.5 miles]

A wonderful opportunity for non-Muslims to gain an insight into the Islamic faith, public tours are on offer as part of the ‘Open Doors, Open Minds’ programme, inviting visitors to ask questions of their Emirati guides, enhancing their understanding of local culture.

Best for ages: 13+ | Free

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Overview >
Etihad Museum

Etihad Museum

Dubai, United Arab Emirates (UAE)[2.4 miles]

The UAE’s national museum, set in this striking building by architects Moriyama & Teshima, is dedicated to preserving and displaying the heritage of the UAE – everything from social and cultural, scientific and military. The location was specially chosen to be where the country was founded in 1971. Open daily, with free daily guide tours.

Best for ages: 18+ | £5

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Overview >
High tea at At.Mosphere

High tea at At.Mosphere

Dubai, United Arab Emirates (UAE)[3.6 miles]

Head to this restaurant/café on the 122nd floor of the iconic Burj Khalifa for the highest tea in the world. You’ll have practically the same views as from the observation deck, but with a more relaxed ambience. Cocktails, coffee and full dining options available too.

Best for ages: 13+ | £100

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Overview >
Dubai Fountain

Dubai Fountain

Dubai, United Arab Emirates (UAE)[3.9 miles]

Set in the 30-acre Burj Lake, at the foot of the Burj Khalifa next to Dubai Mall, this Bellagio-esque, 5-minute light, sound and water spectacular sees jets of water shoot up to 140m into the air, synchronised to music. It takes place every 30 minutes from 6pm, over an area covering 2 football pitches. Head to the Dubai Fountain Boardwalk for the best view.

Best for ages: 4+ | Free | 5 minutes

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Destination guides including or relevant to this place to stay


United Arab Emirates (UAE)

Dubai offers year-round sun, sand and sea, with a unique combination of Arabian culture, mega-malls and audacious architecture.

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Overview >