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Last updated: 15 November, 2022
Expert travel writer: Mandy Sinclair

While most Moroccan properties established in historic kasbahs, or inspired by hilltop fortresses, opt for a rustic-chic style in keeping with the rural mountain location and modest adobe villages, Sir Richard Branson’s extravagant retreat is sumptuous and palatial, more in keeping with the flamboyant personality of its owner.

Expect sprawling gardens, grand staircases, opulent tented suites with antiques, a colossal infinity pool and additional indoor pool for winter, tennis courts, and plenty of turrets, terraces and domes.

Food and drink are top-notch and served on enchanting dining terraces with stupendous views of the surrounding mountains and local Berber villages.

If you’re in the mood, there are multiple activities available in and around the retreat on request, including hiking, mountain biking and horse riding, plus cooking lessons, yoga and tennis.

It’s a one-hour drive to Marrakech, so not the choice is you’re coming for sightseeing (though of course a day trip to the city to see the main sites is not unreasonable). For a luxurious get-away-from-it-all escape though, it’s hard to beat.

Surrounding area

In a vast valley in the foothills of the Atlas Mountains, this hilltop property offers the ultimate in peace and tranquillity.

Swing open your terrace doors or windows and you’ll see little else but arid red mountains carpeted with small shrubs and dotted with tiny villages of simple adobe houses.

You can visit the nearby town of Asni for a taste of that village life – lively on Saturdays when the weekly market takes place.


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General amenities

Key facilities

Airport transfers*
Beach: None
Fitness centre
Fitness classes
Golf course
Hot tub
Kids club
Parking: On-site (free)
Pool (adults only)
Pool (indoor)
Pool (outdoor)
Pool (kids)
Tennis courts
WiFi: Free

Food & drink

All inclusive
Kids menu
Restaurant on-site
Self catering
Additional charge

Room amenities

Room types


Room facilities

Air conditioning
Flat screen TV
Hot tub (private)
Pool (private)
Tea & coffee making facilities

Bedding options

2+ bedrooms
3+ beds
Connecting rooms
Rollaway/sofa bed

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