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Bucket list experience:

Last updated: 06 November, 2022
Expert travel writer: Nicky Swallow

Opened in October 2011 to celebrate the 90th birthday of this famous Florentine brand, the Gucci Museo has eight sleek, spot-lit rooms showcasing pivotal pieces from the company archives.

Admire gowns worn to the Oscars by the likes of Hilary Swank, along with oddities such as Gucci bicycles, sledges and scuba-diving fins.

Don’t miss

The 14th-century Palazzo della Mercanzia also houses creative director Alessandro Michele’s Gucci Garden, an ever-evolving space with a bookshop, Gucci Icon fashion store, exhibition rooms and Massimo Bottura’s restaurant.

While you’re there

Foodies should not miss lunch or dinner at Massimo Bottura’s Michelin-starred Gucci Garden restaurant, which serves up his classic northern Italian dishes jazzed up with South American and Asian influences.

Recommended itineraries by our writers that include this experience

Price from: £6
Minimum age: Any
Age suitable: 8+
When: All year around

Getting there & doing it

The museum is a 15-minute walk from Santa Maria Novella station. Bus C4 stops 50m away.

Buy tickets on the door; there is no need to pre-book.

When to do it

The museum is open all year round, seven days a week.

Our writer’s picks of the best places to stay near this experience, closest first

In Piazza della Signoria Hotel

Florence, Tuscany, Italy[0 miles]

This elegant guest house offers warm hospitality and an atmosphere of genteel ‘Old Florence’ steps from Piazza della Signoria and the Uffizi Gallery.

Official star rating:

Hotel Continentale Florence

Florence, Tuscany, Italy[0.3 miles]

Cool, edgy Ferragamo-owned design hotel by the Ponte Vecchio in the heart of the city – the perfect base for sightseeing.

Official star rating:

Helvetia & Bristol

Florence, Tuscany, Italy[0.4 miles]

A historic hotel well-deserving of its five-star status, the Helvetia & Bristol enjoys a fabulously central location and offers sumptuous rooms, bags of atmosphere and top-notch service.

Official star rating:

Hotel Lungarno Florence

Florence, Tuscany, Italy[0.5 miles]

Set on the south bank of the Arno River, the Ferragamo-owned Lungarno is a central, stylish and luxurious place to be based for a stay in Florence.

Official star rating:

Destination guides including or relevant to this experience

Tuscany

Tuscany, Italy

The astonishingly beautiful region of Tuscany has it all: art cities and ancient hill towns, high mountains and long sandy beaches, alongside luxurious hotels and some of Italy’s best food and wine.

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Our writer’s recommendations of other bucket list experiences our writer says you must do in this destination, closest first

Bargello Museum

Florence, Tuscany, Italy[0.1 miles]

An eclectic, world-class collection of sculpture, decorative arts and Renaissance masterpieces, housed in a former fortified prison.

Best for ages: 18+ | £6

Galileo Museum

Florence, Tuscany, Italy[0.2 miles]

Named after one of the most famous scientists in history, this fascinating museum holds a collection of more than 1,000 scientific instruments and related objects inherited from the Medici family and Lorraine dynasty – including two fingers belonging to Galileo.

Best for ages: 8+ | £9

Uffizi Gallery

Florence, Tuscany, Italy[0.3 miles]

The world’s largest and most important collection of Renaissance and Mannerist art, home to 5,400 works spans art history from ancient Greece through to 18th-century Venetian painting.

Best for ages: 18+ | £10

Ponte Vecchio
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Ponte Vecchio

Florence, Tuscany, Italy[0.4 miles]

Florence’s oldest bridge spans the Arno at its narrowest point and was spared from bombing by the retreating Germans after World War II. Thronged with tourists, it is famous for its glittering gold shops which replaced the original foul-smelling butcher’s shops in the 1590s.

Best for ages: 18+ | Free

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Other worthwhile experiences near this experience if you have time or interest..

night view of Old Palace (Palazzo Vecchio) in Florence, Italy
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Palazzo Vecchio

Florence, Tuscany, Italy[0.1 miles]

This imposing palace on Piazza della Signoria has been at the centre of power in Florence since its construction in 1299 and still functions as the town hall. Now partly a museum, its sumptuously decorated rooms reveal magnificent frescoes, coffered ceilings and hidden chambers. Book skip-the-line tickets online here.

Best for ages: 18+ | £8

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Scoppio del Carro
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Scoppio del Carro

Florence, Tuscany, Italy[0.4 miles]

This traditional Easter festival sees a towering cart laden with fireworks pulled through the city by white oxen accompanied by a procession of flag throwers and drummers in colourful Renaissance garb. In Piazza del Duomo, a mechanical dove swoops down from the cathedral to light the blue touchpaper.

Best for ages: 10+ | Free | 1 day

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Palazzo Strozzi
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Palazzo Strozzi

Florence, Tuscany, Italy[0.4 miles]

This 16th-century palazzo is home to one of Italy’s most innovative public art galleries. Rotating exhibitions showcase artists as diverse as Jeff Koons, Ai Wei-Wei and Bill Viola and Bronzino, Donatello and Pontormo. The ‘Strozzino’ gallery in the basement focuses on contemporary art and peripheral cultural events.

Best for ages: 18+ | £13

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